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HeeJin, the first member of LOONA and ARTMS, is a symbolic presence.
HeeJin, who has a full hexagon of talents, referring to a so-called perfect being, is making a comeback with her first mini-album in 7 years since her debut.
The album's name is . HeeJin, who was called 'Dangun' in the sense that she founded LOONA from the first time she was introduced as the first member of LOONA, reveals the most Korean aesthetics and charm through the word K, which represents Korea.
Now that the genre of K-POP has become one that is accepted worldwide. HeeJin's album contains what is K-POP-like and the music that K-POP should aim for in the future.
The intro 'Blooming' expresses the process of newly blooming with HeeJin's voice and sound.
The title song 'Algorithm' is a breakup song that keeps popping up even after a love that has ended, like a feed that pops up even if you don't want to see it, as is often said these days. It captures the sound of artists such as Madonna, Janet Jackson, and Cyndi Lauper, who led Western pop in the 80s, and maximizes the dynamic texture of K-POP style to captivate the listener's ears at once.
In particular, the music video shows HeeJin, who lived as a princess in the palace as revealed in the teaser, escaping the palace after falling in love with K-POP, meeting friends, practicing choreography, and showing the active girl participating in auditions in a K-Drama style. This is in line with the narrative of escaping the existing company and becoming one with friends. ARTMS members and ODD EYE CIRCLE members Kim Lip, JinSoul, and Choerry appear, and HaSeul makes a surprise appearance at the end, adding to the fun.
'Sad Girls Club' contains the mindset of sad girls who are lonely and sad but live strong in R&B music. imsuho, who created IU's 'Lilac', led and presented 'Sad Girls Club' to HeeJin.
'Video Game' is a song by The Kennel, who created many of LOONA's hit songs, and compares love to a fast-paced video game and rhythmically runs.
'Nokia' recalls her abandoned self like an old cell phone after love has ended. The cell phone, which is kept in a drawer as if abandoned, is asleep without even being turned on. In particular, HeeJin's sensibility, which interprets any tempo and mood with her own voice, stands out in this song.
The last song, 'Addiction', sings about the feeling of being addicted to love, which I never thought I would fall into, as the title suggests. It is an Acid Jazz song that appropriately mixes sensual vocal synths and HeeJin's voice, making you want to go back to the beginning and play it again.
After HeeJin's following ODD EYE CIRCLE's . The secret group ARTMS has begun preparing for an album that will herald a new beginning early next year. ARTMS, which consists of HeeJin, HaSeul, Kim Lip, JinSoul, and Choerry, named themselves in the sense that LOONA's worldview is starting again.