IVE THE 3rd EP <IVE EMPATHY>
Six charms and one teamwork... The evolution of 'Hexagonal Girl Group' IVE
Even clearer colors - Confident new music, storytelling of 'emotion' and 'empathy'
IVE, 'the unparalleled presence in K-pop,' once again aims for its peak with confident new music. Based on 'assertive self-confidence,' an identity symbolizing IVE, they've added unique charm to their team color. The music has become even stronger, and their bold gestures and confident attitude remain. It's the beginning of another change derived from self-assurance.
It's also impressive that they've continuously explored various genres while maintaining their original color. While still telling stories about 'myself,' this album stimulates emotional curiosity from a more mature perspective. A new change where evolution is palpable, IVE's unpredictable new style will expand infinitely in this way.
Love and understanding... Maximizing expanded 'empathy' <IVE EMPATHY>
If previous works painted IVE's image full of self-love, this time, they evoke 'empathy' from diverse perspectives. In a mature yet unique way. While maintaining IVE's unwavering assertiveness, they gain the 'empathy' of 'eras' and 'generations' through their music and performance. The members also created a narrative of becoming one while embodying their respective characters.
“WE ARE REBELS in OUR HEART” … The solidarity march of 'rebels' ‘REBEL HEART’
The title track 'REBEL HEART' emphasizes 'camaraderie,' aiming for comfort and empathy. Featuring diverse narratives,
‘REBEL HEART,’ depicting the solidarity march of 'rebels,' is a song that harmonizes diverse vocal harmonies with an uplifting chorus, creating a rich sound by adding up-tempo drums to sweet strings.
The comforting lyrics, along with a majestic sound, give a subtle sense of reversal.
"I'll decide my mood," unmistakable self-confidence... The 'Diva' IVE's ‘ATTITUDE’
The double title track 'ATTITUDE' talks about an unchangeable situation where the only thing you can change is your "attitude" in accepting it. It's a song that sings about accepting unchangeable circumstances "pleasantly," reaffirming IVE's confident charm, full of self-assurance. Notably, it samples Suzanne Vega's 'Tom’s Diner,' giving it a powerful, unforgettable melody. With its retro vibe, it also evokes generational empathy. Seo Ji-eum, member Jang Wonyoung, and 'REBEL HEART' lyricist Nietzsche also participated in the songwriting, enhancing its completeness.
Thus, the familiar melody, groovy rhythm, and addictive chorus are enough to showcase their presence. The feeling, more intense than summer's heat and clearer and brighter than winter's cold, fully conveys IVE's unique energetic vibe.
The third EP <IVE EMPATHY> connects IVE's identity while also introducing 'empathy' as a new topic. IVE, who have aimed for perfection rather than growth since their debut, thus expands infinitely into a new world. Through newly unfolding images, new music with the thrill of reversal, and undeniably confident performances, IVE's color will become even clearer.

