ARTMS <Dall>
Five girls, decided by fate, stood at a new starting line and unveiled the name ARTMS. Kim Lip, Jinsoul, and Choerry reactivated ODD EYE CIRCLE, successfully completing their North American and European tours with the release of their new album <Version Up>. Heejin, with her solo album <K>, was sufficient to promote the beauty of Korea. Additionally, Haseul successfully completed a four-day solo concert in Seoul, showcasing her growth as a performance-oriented idol. Having completed their warm-up, ARTMS finally released their first full-length album <Dall>, encapsulating the paradox of blessings and cruelty regarding love and life.
The intro track 'url' is akin to a ritual leading to the title track 'Virtual Angel,' much like the URL we navigate to move anywhere online. Beginning with Kim Lip's narration, the exhilarating rhythm encapsulates the album's dynamics.
For the title track 'Virtual Angel,' EL CAPITXN and Vendors, who previously produced 'Generation' and 'Girls Never Die' for MODHAUS's junior group tripleS, joined forces for ARTMS. Building on Y2K-inspired Euro dance, they layered a sacred vibe reminiscent of a cathedral, creating a fresh dance track unlike anything heard before.
Now that AI development and the existence of the Virtual have become a reality, this song questions whether the idols we have been consuming through TV and mobile phones were, in fact, virtual all along. While feelings of love and romance towards idols might not be considered real relationships from an outsider's perspective, couldn't those feelings between an idol and a fan be purely love? ARTMS sings that the emotions arising beyond the screen can be real, not virtual.
Digipedi, who collaborated on building the universe since LOONA's debut, directed the music video, capturing the story of ARTMS and their fans.
'Sparkle' expresses the sparkling flame of emotions through music. Just as we speak of sparks flying when describing love, how many fireworks will ignite within our own love story? This excitement is etched into the voices of the ARTMS members.
'The Hitchhiker's Guide to the Galaxy' was a track so cherished it was initially reserved as the title for ARTMS's next album. To ensure the completeness of ARTMS's debut full-length album, it was generously included. This song, gifted to the members by producer G-high, who crafted LOONA's iconic 'Butterfly,' features a beat designed to be loved by both existing and new fans alike.
All pre-released tracks, from 'Flower Rhythm' to 'Candy Crush' and 'Air,' were completed by sampling Heejin's solo songs 'Blooming' and 'Algorithm,' Haseul's solo 'Plastic Candy,' and ODD EYE CIRCLE's 'Air Force One.' This signifies that their individual journeys have converged to form one team, ARTMS. Following 'Air,' 'Unf/Air' sings about the asymmetry of the emotion called love. 'I love you, but why won't you look at me?' This unfairness is captured with a calm and charming expression.
'Distress' unfortunately placed second in the ARTMS pre-release vote, but it was a highly complete song, recorded as the very first track during album preparation. The moment it was monitored in the first recording studio, this song already defined ARTMS's style.
'Butterfly Effect' tells the story of how LOONA's 'Butterfly's' wing flaps became ARTMS. Inheriting LOONA's unique musical style and legacy, a genre that could be called 'Butterfly' itself, it took flight with ARTMS's own wings.
The final track, 'Birth,' became #1 with overwhelming fan support in the ARTMS pre-release Gravity project. And that 'birth' proves the existence of ARTMS. The already released music video captures ARTMS's aesthetic to such an extent that it is hailed as the most cruel and beautiful video in K-POP history.
Even before the album's release, ARTMS announced their grand journey by revealing their 'Moonshot' world tour schedule, and their future begins here, now.