- INSTANT PHOTO : 88x107mm / Random 1 of 6 types included (Image varies by version)
- STICKER : Shh! : 70x90mm, Gasp! : 70x130mm, Psst! : 100x87mm / 1 type included (Image varies by version)
- FOLDED POSTER : 400x280mm / 1 type included (Image varies by version)
IVE THE 4TH EP <IVE SECRET>
IVE redefines their image through their fourth mini-album, 'IVE SECRET'.
While maintaining their familiar confidence, they reveal hidden facets and a contrasting attitude.
Outer and inner, good and evil, haughtiness and playfulness. IVE wordlessly demonstrates that all these conflicting emotions can coexist within one team. This album focuses on the flow of emotions hidden behind a dazzling facade.
An emotional trajectory that isn't neatly defined, an identity revealed more by attitude than words. IVE doesn't follow a given narrative. Instead, they create their own rules and evolve into a more multifaceted team within them.
XOXZ, A Cipher of Identity that Needs Decoding
The title track ‘XOXZ’ is a track that cross-edits the textures of classic hip-hop and pop. The low-pitched rap and minimal vocal harmonies unfolding over 808 bass, brass, and heavy drums are impressive. Even without speaking of love, an instinctive attitude and straightforward energy make emotions flow like a cipher. The title ‘XOXZ’ is not merely a sequence of symbols. This unexplained symbol hints at the approach and confidence of someone who breaks existing rules. An attitude of not decorating emotions, not stating answers, and deferring judgment. This song expresses identity through precisely these unfamiliar combinations.
‘XOXZ’ means ‘I love you, goodnight. And see you in my dreams.’ The ‘XOXZ’ music video invites ‘myself’ into a secret dream world, created ‘my way’ with no rules or reality, depicting a multifaceted world unfolded in ‘my own way’ through diverse scenes.
Emotions are the Narrative, IVE's Designed Multifaceted Characters
While 'IVE SECRET' is an album composed of six songs, each functions as an independent emotional fragment and a connected narrative. ‘GOTCHA (Baddest Eros)’ is a song where provocative sound and playful attitude coexist, twisting rules to create a new order. ‘Wild Bird’ is a declaration of freedom, spreading its own wings beyond control. Suppressed emotions explode within the rhythm. ‘Dear, My Feelings’ is a time to confront emotions. It gently confronts the inner self, building a quiet yet solid ego. ‘Beep (♥beats)’ cheerfully captures moments of oscillation within digital sensibilities. ‘Midnight Kiss’ gently captures the quiet ripple of emotions at the end of the day.
Each song expresses the multifaceted identity of the team IVE. A structure where different moods and identities coexist without clash. This is the story that the current IVE can most confidently unfold.
From Completion to Expansion: IVE's Next Chapter
Since their debut, IVE has proven themselves as a 'complete girl group' by hitting success with every album. From ‘ELEVEN’ to ‘LOVE DIVE’, ‘After LIKE’, ‘Kitsch’, ‘I AM’, ‘HEYA’, and ‘REBEL HEART’. They are a team that has not lost its core in music, style, performance, and message. 'IVE SECRET' is an album that, at its peak, showcases an expanded world once again. Moving beyond predictable narratives, it brings hidden attitudes and multifaceted identities to the surface. A team moving beyond a completed image, towards a new chapter. ‘IVE SECRET’ is its first page, and proof that IVE is creating the next rules.

