1. Composition:
2) 2 types of sticker packs (1 type per version)
SIZE : 164 x 224 x 14 mm
'Global Trend' Stray Kids to release new mini album 'ATE' on July 19th!
- Stray Kids' splendid return to sweep the music scene this summer! Anticipation for another well-made work!
- "Achieved 4 consecutive #1s on the US 'Billboard 200' & second charting on the 'Hot 100'" K-pop 4th generation top boy group's dazzling performance
- 'SKZ bringing luck?!!' New album trailer with cheerful charm released! Anticipation for the new work to continue their worldwide success!
"Stray Kids, swallowing (ATE) the global music market on July 19, 2024!"
Stray Kids will release their new mini album 'ATE' on July 19th.
Stray Kids has firmly established themselves as a 'K-pop trend group' on the global stage, achieving remarkable growth with their self-made music. Their mini album 'ODDINARY', released in March 2022, topped the US Billboard main chart 'Billboard 200' upon debut, and their mini album 'MAXIDENT' in October 2022, their 3rd full-length album '★★★★★ (5-STAR)' in June 2023, and their mini album '樂-STAR' released in November, all achieved the rare feat of entering 'Billboard 200' at number 1 consecutively. In particular, the title track '락 (樂)' from '樂-STAR' ranked 90th on the Billboard 'Hot 100', becoming the first K-pop 4th generation boy group to successfully enter the chart.
Stray Kids, who will further enhance the status of K-pop, has swept trophies at various overseas awards ceremonies and solidified their position. Last September, they won the 'Best K-Pop' category at the 2023 MTV Video Music Awards with the title track '특' from their 3rd full-length album '★★★★★ (5-STAR)', and at the 2023 Billboard Music Awards held in November of the same year, '★★★★★ (5-STAR)' became the winner of the 'Top K-Pop Album'. Even in this year, they continued their global success, being named the 'Group of the Year' at the 2024 People's Choice Awards in February and the 'K-Pop Album of the Year' at the 2024 iHeartRadio Music Awards in April.
Recently, all members attended the world's largest fashion charity fundraising event, the 'Met Gala', for the first time as a K-pop group, drawing attention. Major media outlets including GQ, British GQ, Rolling Stone, and Billboard selected Stray Kids as the best-dressed at the 'Met Gala 2024', and they stood out in various social indicators, shining with their unique presence. With the release of their new album 'ATE' this summer, they will headline major music festivals in three locations: 'I-Days' in Milan, Italy, 'BST Hyde Park' in London, England, and 'Lollapalooza Chicago' in Chicago, USA.
In addition, they expanded their activities with the digital single 'Lose My Breath (Feat. Charlie Puth)', a collaboration with Charlie Puth, on May 10th. They appeared on ABC's flagship morning show 'Good Morning America (GMA)' and NBC's 'The Kelly Clarkson Show', performing the Stray Kids version of 'Lose My Breath' and attracting high interest from global fans. 'Lose My Breath (Feat. Charlie Puth)' ranked 90th on the Billboard 'Hot 100' on May 25th (local time), achieving their second ranking on the chart following '락 (樂)'.
They are accelerating their trendsetting 행보 by establishing meaningful records, and they will release their new mini album 'ATE' on July 19th and take a higher leap. Stray Kids foreshadowed their comeback to STAY (fandom name) waiting for the new album in an intro video talking about the song work of 'Lose My Breath (Feat. Charlie Puth)', amplifying expectations, and then released the main trailer for the new album at 0:00 on June 19th, heating up the atmosphere.
The trailer depicts Stray Kids as advertising models for the fortune cookie brand 'ATE', which brings good luck.
The advertising concept, which cleverly unravels the album name 'ATE' with the unique material of fortune cookies that tell fortunes by breaking and eating them, and the high-quality visuals will maximize curiosity about the new album.
Stray Kids, who are equipped with a unique group color and personality and are active on the world stage, are expected to dominate the hearts of fans worldwide through their new mini album 'ATE' on July 19th.